When it comes to SEO the difference between a first place listing and a fifth place listing can represent thousands of dollars in revenue. SEO is nothing if not competitive and when you reach the first page of Google you need every edge you can get to make it to that top spot. Whether you are working with a digital marketing company or on your own there are some essential SEO tools to help boost rankings. Here are some of the tools that are helpful in boosting and monitoring your rankings.
Google Webmaster Tools
If you want to understand where your traffic is coming from and what happens when it gets to your site. It can help you find errors and give you an idea how search engine crawl a site. Webmaster tools are invaluable in helping you improve your site to get better results.
Searchmetrics is a great tool for analyzing data, they can provide data on your backlinks, SEO campaign and your social media efforts. They can provide insights into market trends and overall search trends around your niche.
SEMRush has both free and paid versions, you can use the free tool to help you with keyword research. If you really want to get into competitive analysis and tracking your own rankings then you want to opt for the paid versions. You can plug in a competitor’s URL and find just what they are ranking for, where their backlinks are coming from and plenty of other information.
SEO starts with a foundation of good on page techniques and Seobility can tell you how well your on page is working for your site. They can check things how well you have optimized your pages for the corresponding keywords and how it compares to other sites ranking for the same keyword. You can use the tool to track your own rankings and it does give you tips for better SEO performance. It is a great tool for someone still learning the technical aspects of SEO.
SEO Report Card
This tool is great for seeing how your site stacks up against your competition. It looks at several different factors including your backlinks, how well you did your on site and how your website works. It will check out how fast your site loads, how many pages that Google has indexed and the crawlability. The best part about this tool is that it is free. It delivers result that looks like a report card and you know exactly where you need to improve things in order to boost your rankings.