After more than a decade it’s pretty safe to say that social media is here to stay and as a business owner you need to know how to make it work for you. Platforms like Facebook and Instagram pull huge numbers of visitors each and every day but if you want to cash in on that you need to know how to make social media marketing work for you and your business. Here is how you can develop a strategy.
What’s the Goal
What do you want to get out of social media? Some people want to become influencers others want to land consulting jobs or you may just want more customers. You need to understand your goals in order to make social media a part of achieving them.
Clarify Your Brand
In order to clarify your brand you first need to be able to define what you do, who you do it for and how do you want to be known. You need to be able to easily answer these questions before you try conveying your message across social media.
Learn About Attraction Marketing
Attraction marketing prequalifies your clients so that the ideal prospect wants to work with you. They need to see that you can solve their problems or that your business offers something that they have been looking for. Social media is the ideal platform for this type of marketing, you can position yourself as the “go to” expert in your field. The art is creating the right message that your audience will respond to.
People buy or work with people that they can trust be that online or off. You need to interact with people and engage in conversations before people begin to see you as someone they can trust. Social media platforms and groups are ideal places for you to demonstrate your knowledge. Facebook and LinkedIn have millions of groups on every topic under the sun. Other platforms force you get more creative you will need to master the art of hashtags for Instagram and Pinterest.
Make a Plan
Social media can be a huge time suck without having a plan in place. You need to contribute regularly yet at the same time you have a job to do. You need to create content that you can share across your social media platforms that is engaging. Share content from others as well that works within your niche and solves problems. Social media is about providing value to others.
Social media can be a goldmine if you use it properly take the time to learn how to make it work for you. You may also consider working with a social media marketing agency, they can handle these things for you.