Your website is only as good as the number of visitors that it converts. Today anybody can put up a website, every hosting company has a page builder that doesn’t mean that you actually have a good website. A well-built site is a revenue generating machine that sends you customers and leads on autopilot, so let’s take a closer look at how you can make that happen. Here is how you can make your website convert with these simple tips.
Get Rid of the Front Page Slider
Sliders are supposed to give your visitors a visual image of what your business does and that sounds like a great idea but in reality they don’t work like that at all. They are just a distraction that very few visitors ever engage in and they look awful on a mobile device. Get rid of them and use the valuable real estate for something else. Use that header space for a static image that highlights your brand and a call to action. It will serve you far better in the long run.
Make it Easier to Navigate
This is really important if you sell anything on your website. You want your visitors to be able to easily scroll through your products and service, that makes in easier to convince them to buy later. If the navigation is too complicated they will leave and never come back. Always make sure it is easy to get around your site. Reduce the number of menu items that also makes your site look cleaner and less busy.
Clear Calls to Action
What is it you want visitors to do once they have reached your site? Do you want them buy, give you their email or call you? Whatever it is you want visitors to do you have to tell them. That is what a clear call to action does and they are important to conversions. Here are some tips on creating good CTAs that can help turn visitors into buyers.
Make it Readable
Typography is an often overlooked part of web design. You need a font that is readable and using big typography can grab the reader’s attention and place the focus on your content. Use larger font sizes on the home page, don’t use more than 2 or three fonts otherwise your site looks busy and hard to read. Break up your content with lists, headings, subheading and images. That makes it easier for your visitors to find the content they are interested in.
You may want to work with a web design agency that understands conversions and how to make your website work for you.