Blogs are big business today and they can either make money on their own or drive traffic to your existing business. If you want your blog to generate revenue for you then you need to increase the readership. You may not need tens of thousands of readers every month in order to generate revenue but audience growth is still a must. Here are 5 steps to grow your blog audience and boost your bottom line.
Who are You Writing For?
Just like most businesses cater to a certain demographic so will your blog. You need an audience that is big enough to support your endeavors but one that isn’t too broad. A topic that is too broad has too much competition and you will end up fading into the background.
How Will You Monetize It?
You can monetize almost any niche the question is how will you do it. Are you looking to drive traffic to your existing business, such as a fashion blog directing traffic to your online clothing store or is the blog a business itself? You can use your blog to drive traffic to your affiliate offers or to products that you sell directly. You need to understand how your audience buys products surrounding your niche.
Create Content the People Need
In your niche what burning questions do your readers need answered. If you know your audience then you know what keeps them up at night and you can create content around solving these issues. Doing this not only helps your audience grow but it positions you as the authority, someone your readers can come to when they need help. That also encourages readers to sign up for your newsletter or to share your content across social media.
Have a Compelling Call to Action
The goal of your blog is to drive readership which in turn drives sales but you need to tell your audience what you want them to do. That’s what a good call to action does for you. Here are some examples of where and when to use a call to action. At the end of your post add some social icons and put in a call to action to share your content. If you want them to subscribe to your blog then put in a subscription box and ask them to sign up.
Post Across Social Platforms
You need to get your content out on social media but in a way that works for each platform. For instance Pinterest and Instagram are both very visual platforms so you want to make sure that you post great pictures that encourage people to want to learn more. When it comes to Facebook then video works very well and you have room to add a brief description and a link back to your post. LinkedIn is more suited to business topics so use it if your blog is relevant to business people.
When it comes to SEO the difference between a first place listing and a fifth place listing can represent thousands of dollars in revenue. SEO is nothing if not competitive and when you reach the first page of Google you need every edge you can get to make it to that top spot. Whether you are working with a digital marketing company or on your own there are some essential SEO tools to help boost rankings. Here are some of the tools that are helpful in boosting and monitoring your rankings.
Google Webmaster Tools
If you want to understand where your traffic is coming from and what happens when it gets to your site. It can help you find errors and give you an idea how search engine crawl a site. Webmaster tools are invaluable in helping you improve your site to get better results.
Searchmetrics is a great tool for analyzing data, they can provide data on your backlinks, SEO campaign and your social media efforts. They can provide insights into market trends and overall search trends around your niche.
SEMRush has both free and paid versions, you can use the free tool to help you with keyword research. If you really want to get into competitive analysis and tracking your own rankings then you want to opt for the paid versions. You can plug in a competitor’s URL and find just what they are ranking for, where their backlinks are coming from and plenty of other information.
SEO starts with a foundation of good on page techniques and Seobility can tell you how well your on page is working for your site. They can check things how well you have optimized your pages for the corresponding keywords and how it compares to other sites ranking for the same keyword. You can use the tool to track your own rankings and it does give you tips for better SEO performance. It is a great tool for someone still learning the technical aspects of SEO.
SEO Report Card
This tool is great for seeing how your site stacks up against your competition. It looks at several different factors including your backlinks, how well you did your on site and how your website works. It will check out how fast your site loads, how many pages that Google has indexed and the crawlability. The best part about this tool is that it is free. It delivers result that looks like a report card and you know exactly where you need to improve things in order to boost your rankings.