Blogs are big business today and they can either make money on their own or drive traffic to your existing business. If you want your blog to generate revenue for you then you need to increase the readership. You may not need tens of thousands of readers every month in order to generate revenue but audience growth is still a must. Here are 5 steps to grow your blog audience and boost your bottom line.
Just like most businesses cater to a certain demographic so will your blog. You need an audience that is big enough to support your endeavors but one that isn’t too broad. A topic that is too broad has too much competition and you will end up fading into the background.
You can monetize almost any niche the question is how will you do it. Are you looking to drive traffic to your existing business, such as a fashion blog directing traffic to your online clothing store or is the blog a business itself? You can use your blog to drive traffic to your affiliate offers or to products that you sell directly. You need to understand how your audience buys products surrounding your niche.
In your niche what burning questions do your readers need answered. If you know your audience then you know what keeps them up at night and you can create content around solving these issues. Doing this not only helps your audience grow but it positions you as the authority, someone your readers can come to when they need help. That also encourages readers to sign up for your newsletter or to share your content across social media.
The goal of your blog is to drive readership which in turn drives sales but you need to tell your audience what you want them to do. That’s what a good call to action does for you. Here are some examples of where and when to use a call to action. At the end of your post add some social icons and put in a call to action to share your content. If you want them to subscribe to your blog then put in a subscription box and ask them to sign up.
You need to get your content out on social media but in a way that works for each platform. For instance Pinterest and Instagram are both very visual platforms so you want to make sure that you post great pictures that encourage people to want to learn more. When it comes to Facebook then video works very well and you have room to add a brief description and a link back to your post. LinkedIn is more suited to business topics so use it if your blog is relevant to business people.
When it comes to SEO the difference between a first place listing and a fifth place listing can represent thousands of dollars in revenue. SEO is nothing if not competitive and when you reach the first page of Google you need every edge you can get to make it to that top spot. Whether you are working with a digital marketing company or on your own there are some essential SEO tools to help boost rankings. Here are some of the tools that are helpful in boosting and monitoring your rankings.
If you want to understand where your traffic is coming from and what happens when it gets to your site. It can help you find errors and give you an idea how search engine crawl a site. Webmaster tools are invaluable in helping you improve your site to get better results.
Searchmetrics is a great tool for analyzing data, they can provide data on your backlinks, SEO campaign and your social media efforts. They can provide insights into market trends and overall search trends around your niche.
SEMRush has both free and paid versions, you can use the free tool to help you with keyword research. If you really want to get into competitive analysis and tracking your own rankings then you want to opt for the paid versions. You can plug in a competitor’s URL and find just what they are ranking for, where their backlinks are coming from and plenty of other information.
SEO starts with a foundation of good on page techniques and Seobility can tell you how well your on page is working for your site. They can check things how well you have optimized your pages for the corresponding keywords and how it compares to other sites ranking for the same keyword. You can use the tool to track your own rankings and it does give you tips for better SEO performance. It is a great tool for someone still learning the technical aspects of SEO.
This tool is great for seeing how your site stacks up against your competition. It looks at several different factors including your backlinks, how well you did your on site and how your website works. It will check out how fast your site loads, how many pages that Google has indexed and the crawlability. The best part about this tool is that it is free. It delivers result that looks like a report card and you know exactly where you need to improve things in order to boost your rankings.
Your website is only as good as the number of visitors that it converts. Today anybody can put up a website, every hosting company has a page builder that doesn’t mean that you actually have a good website. A well-built site is a revenue generating machine that sends you customers and leads on autopilot, so let’s take a closer look at how you can make that happen. Here is how you can make your website convert with these simple tips.
Sliders are supposed to give your visitors a visual image of what your business does and that sounds like a great idea but in reality they don’t work like that at all. They are just a distraction that very few visitors ever engage in and they look awful on a mobile device. Get rid of them and use the valuable real estate for something else. Use that header space for a static image that highlights your brand and a call to action. It will serve you far better in the long run.
This is really important if you sell anything on your website. You want your visitors to be able to easily scroll through your products and service, that makes in easier to convince them to buy later. If the navigation is too complicated they will leave and never come back. Always make sure it is easy to get around your site. Reduce the number of menu items that also makes your site look cleaner and less busy.
What is it you want visitors to do once they have reached your site? Do you want them buy, give you their email or call you? Whatever it is you want visitors to do you have to tell them. That is what a clear call to action does and they are important to conversions. Here are some tips on creating good CTAs that can help turn visitors into buyers.
Typography is an often overlooked part of web design. You need a font that is readable and using big typography can grab the reader’s attention and place the focus on your content. Use larger font sizes on the home page, don’t use more than 2 or three fonts otherwise your site looks busy and hard to read. Break up your content with lists, headings, subheading and images. That makes it easier for your visitors to find the content they are interested in.
You may want to work with a web design agency that understands conversions and how to make your website work for you.
After more than a decade it’s pretty safe to say that social media is here to stay and as a business owner you need to know how to make it work for you. Platforms like Facebook and Instagram pull huge numbers of visitors each and every day but if you want to cash in on that you need to know how to make social media marketing work for you and your business. Here is how you can develop a strategy.
What do you want to get out of social media? Some people want to become influencers others want to land consulting jobs or you may just want more customers. You need to understand your goals in order to make social media a part of achieving them.
In order to clarify your brand you first need to be able to define what you do, who you do it for and how do you want to be known. You need to be able to easily answer these questions before you try conveying your message across social media.
Attraction marketing prequalifies your clients so that the ideal prospect wants to work with you. They need to see that you can solve their problems or that your business offers something that they have been looking for. Social media is the ideal platform for this type of marketing, you can position yourself as the “go to” expert in your field. The art is creating the right message that your audience will respond to.
People buy or work with people that they can trust be that online or off. You need to interact with people and engage in conversations before people begin to see you as someone they can trust. Social media platforms and groups are ideal places for you to demonstrate your knowledge. Facebook and LinkedIn have millions of groups on every topic under the sun. Other platforms force you get more creative you will need to master the art of hashtags for Instagram and Pinterest.
Social media can be a huge time suck without having a plan in place. You need to contribute regularly yet at the same time you have a job to do. You need to create content that you can share across your social media platforms that is engaging. Share content from others as well that works within your niche and solves problems. Social media is about providing value to others.
Social media can be a goldmine if you use it properly take the time to learn how to make it work for you. You may also consider working with a social media marketing agency, they can handle these things for you.